LRS was rebranding and needed to have a video created to let people know about the new brand image. After our meeting we found that the most important aspect to them is their community ties, so we created a concept that showed how important LRS is to their community, even in the smallest moments.

 Emotionally engaging with their audience through this video proved to not only connect with nearby Chicago land markets, but also nation-wide, causing LRS to become the 3rd largest waste / recycling company in the country!

project highlights

• Concept creation and creative control
• Brand development
• Direction over actors and employees