While Ritacca MedSpa has been in business for a long time, the new partnership of owners and creation of the new brand RL Center for Cosmetic Surgery and MedSpa wanted to emphasize the outstanding quality of service, the positive response from their clients, and the customer service from the first step inside their building. Rebranding can be tricky for a business, letting an audience know that even though the name might look different, the same great service and professional is still at the forefront. We had actors and real testimonials to visually represent what they wanted to emphasize in their message, creating a seamless visual experience of their brand.
• direction over actors and employees
• created talking points/dialogue
• included testimonials