You read that right. Headshots aren’t important if you don’t want your business to grow and thrive. So if you’re cool with putting all this time, effort, sweat and tears into your brand (and let’s face it, your baby!) and letting is fade away into nothing – then please, don’t use a headshot for your brand’s website and marketing.
Whether it be your employees or yourself, there is absolutely NO better way to connect with your audience faster, more honestly and emotionally than to show the beautiful faces that build and grow your business.
In today’s digital age, first impressions matter more than ever, and one of the first things people will see when they encounter your business online is your headshot. Whether you’re an entrepreneur, a freelancer, or a part of a larger organization, having professional headshots is essential for building your brand and establishing credibility in your industry.
Here are some of the key reasons why you need professional headshots for any type of business, no matter how big or small – if you own a bunch of stores around the country or state or you work from home:
Establishes Credibility:
A high-quality headshot can convey a sense of professionalism and competence, giving potential clients and customers the confidence to work with you. People are more likely to trust and respect a business that presents itself well, and a polished headshot is an important part of that presentation.
Builds Brand Recognition:
In an era where social media dominates, a strong visual presence is crucial for standing out and building a brand. Consistent, high-quality headshots can help you create a cohesive, recognizable image across all of your online profiles, from your website to your LinkedIn and Facebook pages.
From colors schemes, aesthetics, background, actions or poses, lighting – everything goes into the appearance of your brand. The more cohesive that branding is, the more your brand comes across to your audience.
Attracts New Clients:
A professional headshot can make you appear more approachable, friendly, and trustworthy, which can be a powerful asset when it comes to attracting new clients or customers. A warm, inviting smile in your headshot can help you connect with potential clients on a personal level, making them more likely to choose you over competitors.
Helps You Stand Out:
In today’s crowded business landscape, it’s important to find ways to differentiate yourself from the competition. A unique, eye-catching headshot can help you do just that, making you more memorable and distinctive in the minds of potential clients and customers.
It’s all about standing out. No matter what you are doing for work (with some very specific exceptions), someone else is also providing that service or similar product. You need to stand out from the competition. No matter what you are providing as a service, if you look good, people are more willing to check out what you’re doing.
Boosts Your Online Presence:
With so much business being conducted online these days, having a strong online presence is more important than ever. Professional headshots can help you create a more polished, professional image across all of your online profiles, increasing your visibility and making it easier for people to find and connect with you.
Be the mayor of your realm. Showcase who you are to your public and get people to know you before they even meet you. Building your online presence is crucial in this age and anything moving forward. Avoiding this will only cripple your forward progression in business.
People Like Working With People:
People – you know, customers – will put their money where their hearts are. The very basics of selling isn’t about selling the product or service, but rather solving their client’s needs, and nothing will make them pull out a credit card faster than feeling like they have been heard, and connected with. Sure they might like your service or product – but what they really want is to connect with another person AND use their service. Remember the last time you recommended someone to a friend (plumber, accountant, whatever) – I bet you actually know what that person looks like and heck, even like them as another human being. Goes a long way to connect – and what better way visually to connect BEFORE YOU EVER MEET than with a headshot?
Now…. we need to address the elephant in the room…
~~ HERE’S WHAT NOT TO DO ~~
🛑 Don’t use a selfie as your headshot.
Nothing screams amateur more than a terrible looking “professional” photo. If this photo is designed to represent you, guess what, it’s actually representing your entire brand. Don’t let your brand rest on the shoulders of a bad picture.
🛑 Don’t take those photos in a dimly lit area
If you are going to take your own photo, make sure the area (and YOU) are well lit. This doesn’t mean bright. This means GOOD LIGHTING. Soft, controlled and designed lighting to enhance your good features as well as making your image look on brand with your business’s mission.
🛑 Don’t be hasty – think the image out before you take.
Every single thing in your image should be on brand for your business. Your clothing, your style, your colors, the look on you face, the background, the lighting, the background lighting, the colors and objects in the background, the camera lens focal length, the sharpness and depth of field, the final image color, the angle of the camera – there is a TON to think about to make sure your photo will be perfect for you.
Watch this video of how we handle a professional headshot session with a client.
So, if you’re tired of using that old selfie from five years ago as your professional headshot, or if your current headshot is so blurry that people mistake you for Bigfoot, then you definitely need to contact EO7 Media. Our team of expert photographers will make you look so good, your mom won’t even recognize you. Plus, our high-quality headshots are guaranteed to make your ex jealous, your current boss impressed, and your future clients eager to work with you. So don’t wait, book your appointment today and get ready to rock that headshot like a supermodel!
In conclusion, professional headshots are an essential tool for any type of business, whether you’re just starting out or have been in the game for years. Investing in high-quality headshots can help you establish credibility, build brand recognition, attract new clients, stand out from the competition, and boost your online presence, all of which can contribute to long-term success and growth.
